Littlewoods Limited v The Commissioners for HMRC

Decision date: 16 December 2025

Neutral citation: [2025] UKFTT 1602 (TC)

Overall AI summary confidence: high

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Short overview

This short overview is intended to summarise the case, issues and outcome so far as they are supported by the judgment.

AI confidence in this short overview: high

This appeal concerned whether input VAT on product-specific photography and modelling costs was exclusively attributable to taxable retail supplies or also to exempt finance/insurance supplies. The Tribunal applied a component-by-component "direct and immediate link" test and found the Photographs were produced and used solely to display individual products to facilitate retail sales, not to depict or promote finance/insurance. The Tribunal allowed Littlewoods' appeal and permitted recovery of the contested input tax (one claim stayed).

Ratio decidendi

This summary is intended to identify the ratio decidendi, meaning the legal reasons for deciding and the binding part of the decision.

AI confidence in this ratio decidendi summary: high

Attribution of input tax requires tracing the nature and use of each input and applying the "direct and immediate link" test; commercial or economic interdependence between taxable and exempt supplies does not, by itself, establish such a link. Product-specific images that are objectively used solely to inform and display individual products are attributable exclusively to the taxable supply of those products.

Obiter dicta

This summary is intended to identify obiter dicta, meaning observations made by the way that were not necessary to deciding the case and are not binding.

AI confidence in this obiter dicta summary: medium

The Tribunal observed that website pages are dynamic and algorithmically composed and that co-location of finance messaging with product images does not mean the photographic inputs are consumed by exempt supplies because a website is not itself a supply. It also suggested that creation costs of component inputs should be assessed on their own characteristics and uses, whereas layout/hosting costs may be residual.